Posted by admin on Aug 27, 2012
How Echecks Increase Sales

Accept Checks Online & Watch Your Sales Grow

Adding echecks as a payment option is one of the easiest way for online merchants to increase sales.  Consider the following:

  • 27% of US families don’t have credit or debit cards. 
  • There are 60 million under / unbanked adults in the US 
  • 89.2% of households have used an alternative payments such as echecks 
  • 30% of consumers will spend more online if they can pay with methods other than credit cards, 

Capture More Orders with Echecks

Americans love to shop on line.  In fact, 83% of consumers shop online at least one time per week   And consumers are not just shopping.  They are buying.  A 2011 report by Javelin Strategy & Research revealed that  77 % of consumers made a purchase online within the prior 90 days.  And over 34% made an online purchase within the past week.

Although debit and credit card payments remain the most popular way of making purchases online, as shown above, many Americans do not have cards.  Echecks give you a way to capture sales from these shoppers.  Sales that otherwise would be lost if you only offered cards as a payment option at checkout.

Online merchants find that adding echecks as a payment option increase sales by up to 20%.  This is the reason more than 30% of internet merchants now offer echecks as a payment option at checkout.

Conclusion

Shoppers have many choices on where to buy online.  Make it simple for customers to buy from you by offering a choice of payment options at checkout.  If you don’t offer echecks, you can be sure you are losing sales to your competitors that do.

The echeck option at checkout is no longer a unique offering for merchants.  In fact, many buyers, even those with cards, prefer to with paying for purchases with echecks.  For example, many card holders are at or near credit limits.  Others are on a budget and prefer to pay now rather than later.

Echecks are safe and convenient for buyers.  The extraordinary growth in online bill payments has made Americans extremely comfortable with using echecks for internet purchases. Millions of Americans regularly pay for goods & services with electronic checks.

Do you want to accept checks online to increase sales & profits?

Contact info@NationalACH.com today