What is Direct Marketing?
The goal of direct response marketing is get an immediate response from targeted customers. Direct marketing companies want their targeted audiences to place orders fast online, by phone, or through the mail. One of the best examples of direct marketing are TV infomercials that seduce viewers to take action with “limited time offers” or to buy “before time runs out.”
Direct response advertising is trackable & measurable. You know exactly which ads and media types result in sales. Advertising targets a niche market with copy written to appeal to a specific type of prospect using proven sales strategies and “value-packed” offers.