Posted by admin on Sep 03, 2015
high risk merchant accounts

Accept Electronic Checks to Boost Sales

Digital content merchants increase profits quickly when they accept checks online.  Echecks give shoppers another convenient method to purchase from you.  

Get orders from buyers that don't have cards, are maxed out on cards.  And many shoppers simply prefer to pay you with an electronic check rather than a card.  

Explosive Growth of Digital Content & Streaming Media

Whether it is music or video, people cannot get enough of online streaming content.

New results clearly indicate that streaming media industry is expanding while CD sales and online download stores are on the on the way out.   The demise of the CD was predictable many years ago.  Still, it took until the the middle of 2014 before revenue of streaming websites surpassed those of CD sales and downloads.

Under these circumstances, no wonder Apple finally jumped on the bandwagon of streaming music, hoping to revolutionize it with new features. This reinforces the notion that there is an expanding market fueled by an increasing number of people who are willing to pay for such services.

In fact, according to a study conducted by MusicWatch, a company that develops research on the entertainment industry, found that 3 out of 4 college students would be willing to pay for a streaming music account. The strongest incentives for setting up a paid account were, quite expectedly, the easy access to music that wouldn’t be available for free or that is offered to paid users exclusively for a period of time before becoming available to free users.

Recurring Billing for Streaming Media Stabilizes Cash Flow

Recurring billing is a common business model for steaming media.  E checks provide you a more stable source of cash flow than card payments.  

Over 20% of cards are reissued each year due to expired dates, data breaches, and lost or stolen cards.  Each time a new card is issued, you have to get the updated card information from the customer or the card transaction will fail.

Compare this to echecks.  Customers rarely change bank accounts; it's simply too much of a hassle.  Most Americans have direct deposit of wages into their bank account and pay recurring monthly household bills with electronic checks.  

Once echeck recurring payments are established,  cash flow for recurring billing transactions continue monthly without interruption.  The lifetime value of your customer increases. Customer retention costs decrease since you do not have to update card information.

Conclusion

Electric checks are a trusted and convenient payment method for your customers.  US consumers commonly pay recurring monthly bills via direct debits from bank accounts and expect to be offered an echeck option at checkout.

Echecks trump cards for recurring billing.  Increasing the lifetime value of customers. And protecting cash flow from recurring payments.

Are you interested in increasing profits from your digital content or streaming media services?

Contact info@NationalACH.com