Customers Call the Bank Instead of You
No matter how good your customer service is, the sad fact is that most customers will call their bank to issue and initiate a chargeback rather than calling you and asking for a refund. In some high risk industries, more than 86% of customers will call the bank without ever contacting the merchant.
And let’s face it. Consumers are getting more educated about how easy it is to initiate a chargeback. They understand that in most cases, the issuing bank will side with its consumer. Sure, it’s not “fair” to you as the merchant. Yet, the customers and issuing banks are not concerned about you. That’s simply the way it is.