Posted by admin on Nov 22, 2013
Electronic Cigarette Ecommerce Merchant Accounts

Ecommerce Payment Processing for Ecigs

Sales of electronic cigarettes are projected to double to $1 billion this year with growth to $3 billion within 5 years.   “Consumption of e-cigs may overtake traditional cigarettes in the next decade,” predicts Wells Fargo analyst Bonnie Herzog.

Alternative Payments Boost Sales  

Echecks are the most popular alternative payment method for US consumers. Although card payments are certainly important, you are leaving money on the table if you don't accept checks online.

More than 30% of internet site offer an echeck option at checkout.  If you don't have an echeck account, you are losing orders to your competitors that do.  

The more ways your customers can buy from you, the more sales you will make.  

Electronic check merchant account are easier to establish than card accounts. And have lower rates.  

Echecks for Recurring Billing

Most smokers keep smoking.  And ecigarette merchants are cashing in on the smoking habit by offering to send products to customers on a recurring billing basis.  

Electronic checks are far more effective for recurring payments than cards. Consumers rarely change bank accounts.  It's a major inconvenience to change accounts since monthly household bills and direct depoist of wages are tied to the accounts.

Therefore, recurring payments with e checks continue uninterrupted.  And revenue from recurring billing flows without any manual intervention.

Compare this to card processing.  Each year 1 in 5 cards is reissued.  Each time a card is reissued, payment information has to be updated for a recurring card payment to be approved.

Requiring time, effort & expense on your part.  And give customers an unnecessary reason to cancel.

High Risk Processing with Reasonable Rates

Ecigarette merchant accounts are considered high risk primarily because banks classify ecigarettes under the same category as tobacco products. And since the final govenement regualtions are not yet known, the banks believe the exposure to risk is greater.  The actual risk of chargebacks for ecigarettes is relatively low because buyers want the product.

Despite a high risk processing classification, ecigarette merchant accounts are easier to obtain than card accounts. And rates are lower for electronic check processing than for credit cards. 

Conclusion

Alternative payments such as e checks give you a way to capture sales from buyers who don't have cards, are maxed out on cards, or who prefer to pay you with an electronic check.  And, if a card declines, an echeck payment can save a sale that otherwise would have been lost.  

When you accept echecks on your checkout page, you get more orders. Convenient for your customers. And profitable for you.

Are you an ecig merchant interested in increasing sales & profits?

Contact info@nationalach.com